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Making a mistake in selling a home can cost you hundreds or thousands of dollars in lost profit. Often, ome sellers make the same mistakes over and over. Avoiding these mistakes is easy and takes little time and effort on your part.

  1. Best Home in the Neighborhood: Your home is one of your most personal possessions.  Don’t be blind to flaws and needed cosmetic improvements.  Listing with Andrew Cherry or a member of his elite team, gives you a well informed third eye that will help you price your home at a fair market price.
  2. Limited Home Viewing: Buyers want to view a home on their own time schedule.  Unfortunately their time schedule does not always coincide with your time schedule.  Leave a lockbox or key with your agent so      your home can be shown when you are not around.  You never know if the one who got away      was willing to pay the most for your home.
  3. Restrain Emotional Decisions: Don’t allow a few thousand dollars ruin a sale.  That money will mean very little to you in the long run.  Take a look at the big picture and react rationally.  Consider the holding cost and chances of another buyer asking the same amount.  Use sound business judgment!
  4. Make Cosmetic Improvements:  Prospects make up their minds within the first five to ten minutes.  First impressions can make all the difference in selling your home.  Spending $1,200 on new carpet might add another $4,000 to the price of your home.  Get an objective point of view from your real estate professional.  Andrew Cherry can provide you with a list of items that will maximize the profit      of your home sale.
  5. Disclose Property Flaws:  Florida propert disclosure laws require sellers to list any known flaws.  If you are unaware of flaws or attempt to cover them up, you risk losing the sale or worse finding yourself in court.  Get professional assistance from your agent who can introduce you to qualified inspectors and ensure      the smooth sale of your home by providing buyers with an inspection report  up front.
  6. For Sale      by Owner:  Most homeowners who decide to sell their      own home do so because they believe they can save the commission paid to the real estate agent.  Everything has a price and selling a home carries a high one.  The enormous amount of time and effort  required to sell a home often surprises the “For Sale by Owner.”       Furthermore, many costly mistakes can be avoided with the right guidance.       90% of the time, selling the home your self will return a much lower   profit and will be much more time consuming.
  7. Refusing to Trust Your Agent:  Would you      tell a physician that you’ve decided to run your own tests and come to  your own diagnosis?  Andrew Cherry      is a valuable team member who will protect your best interests and make your  sale as profitable as possible.
  8. Understanding Your Market:  Most      homes that do not sell in their first listing period are priced too high.  Conversely, most homes that sell quickly have been priced too low.  You need an agent who understands      current market conditions.
  9. Choosing a Real Estate Professional Based on      Personal Relationships:  Home sellers often first pick a friend or  family member as their agent, and then once it does not sell, they call in      a real professional, such as Andrew Cherry.  Choose an agent with a strong track      record, aggressive marketing plan, and a team of professionals at the      ready.   Andrew Cherry knows the      market well and can generate many buyers.  Selling your home is often a large life decision.  Your home may represent a large portion  of your acquired wealth.  Would you      trust your investment account with your fishing buddy or family friend?  Trust the sale of your investment with      proven professional, Andrew Cherry.
  10. Distress Selling:  Some      times in life selling quickly is unavoidable. That’s when knowing the right techniques to sell your home and negotiate the best deal with your lender is paramount. Andrew Cherry has a lot of experience in this      particular field and will be able to help you quickly find a buyer and negotiate  the sale.  Remember, in these cases,  the sale is not purchase price driven. The objective is to negotiate the best possible deal with your      lender, so that you pay as little as possible back to the lender.  Andrew’s goal is to have you pay nothing  and walk away with a 1099-C.  Once a 1099-C is issued, it is almost impossible for the lender to collect the      remaining balance.  Your tax professional can assist you with spreading your losses in such a manner where the 1099-C will not greatly affect your tax liability.  Andrew works directly with an attorney and negotiates with your lender.  Once the sale is complete, you must seek the advice of a tax attorney      or accountant, so that you minimize losses.

Aligning yourself with a top agent ensures that all the important issues and seemingly insignificant but….very important….details are handled professionally!


The Magic of Mirrors! Mirrors can provide a greater sense of space and elegance when properly placed. Be careful not to overdo it, but when placed properly throughout your home, each area will seem larger to the potential home buyer. Try looking in your attic or basement for any old mirrors, but be sure they have a nice frame or at least give the frame a new coat of paint. You may also want to visit a local flea market or garage sale, you can almost always get a great deal on an old mirror or two. Putting one foot square mirrors on a closet door in the master bedroom is always an attractive touch.

Adding Additional Closet Space:  One of the biggest complaints heard from potential buyers is that there just isn’t enough closet space! Simply purchasing an inexpensive closet organizer and installing it in any or all of your closets can make all the difference. You can also try putting a rod across one corner of a bedroom for hanging clothes. Also you could try hanging a screen made from a variety of materials. The screen could match the material of the bedspread, drapes etc. The idea here is to be creative so that the “fake closet” looks as though it was a part of the room.

Make a Bare Wall Beautiful:  Wallpaper is inexpensive, quick and easy to do! The right wallpaper can brighten the room or hallway and bring it back to life. Be careful to choose something with a neutral design or pattern, remember you’re trying to move out.

Bring Old Floors Back to Life! Nothing turns off a potential buyer quicker than dull, dingy, disgusting looking floors. Whether you have wax, wooden or tiled floors do whatever you can to make them shine again! For wax floors, either rent a floor machine and do it yourself or, if it’s in your budget, hire a professional. Have a professional give you an estimate and explain exactly what they would do to bring your floors back to life. If you have them explain what they would do, it may be just as easy to do it yourself. If you have carpeted floors you should either have the carpet steam cleaned or install new carpeting. This may sound expensive but new carpeting can add thousands of dollars to the value of your home.

Add Attractive Plants Having plants in the house is not only healthy for you but you create a warm feeling with them. Many indoor plants are far less expensive then you might imagine. Attractive pots such as ceramic, brass or even designer plastic will add a designer flair to your home. Hanging plants such as Boston ferns are inexpensive, easy to care for and would go great in your new home wherever you move.

Clean Up the Bathroom:  We’ve probably all heard that phrase a hundred times growing up as children! Well guess what? It’s still valid. Give your bathroom a face-lift if needed: fresh paint, decorative moldings, tile grout, new designer faucets are all attractive eye catchers.

What is That Smell? Though people don’t like to admit it, everyone’s home has a certain smell to it. We just never notice it because we live with it day in, day out. Strategically placing fresh scent devices throughout the home will be pleasant to the nose of any potential buyer. As a matter of fact, an old Real Estate Professional trick is to pop some cinnamon rolls in an oven 5 minutes before a showing. I bet you thought all Real Estate Professionals just had a sweet-tooth!